Most businesses comes out of basic need that are lacking in a given demographic; a good Italian restaurant, an RV parts store, a gourmet coffee shop (not really, the market is flooded), and a good internet service provider. This last one stuck with us as we were becoming more dependent on fast reliable internet. I mean, let's be real, how many of us are actually happy with our ISP? I would say a small minority.
That's how it was for me. My bills kept getting larger the longer I was a customer (so much for customer loyalty); random, regular outages that I would have to reset my modem to fix; blocky image quality on Netflix during the evenings. And what choice did I have? They were the only game in town, unless you wanted to go with DSL (ugh). The memes were so bad that even South Park poked fun at it.
Well, we got tired of complaining and started putting together a plan to build us the ISP that we always wanted. That's truly what it started out as, we wanted better internet for ourselves. Yeah we were selfish like that. But then we thought that maybe other like minded people wanted the same thing and would be happy to invest in us. And so starts our journey to the great unknown. We don't know what the future holds, but at least it will have more bandwidth.
-Mike